Posted at 09:15h
in
Tips,
Web content
by gheber
[caption id="attachment_95" align="alignright" width="300" caption="What's this blog post about? Ford? Chevrolet? Using the right photo? My son Mason, who loves Shelby GTs?"][/caption]
Make sure your photos make sense with the content of your post. If you're publishing a post about Cadillacs, don't put a photo of...
Posted at 14:39h
in
Web content
by gheber
If you need to address a complicated subject in your blog, don't assume your readers are idiots.
Recently, I saw a blog entry that all but said, "We know this topic is really, really complicated and we know you're all just silly, little pretty women with...
Posted at 15:29h
in
Web content
by gheber
Your company’s website is often your customers’ first introduction to your business—make sure you put your best face forward!
Not only do you want your website to look good, you want it to read well, too. You want potential customers to get the information they need...
Posted at 15:10h
in
Tips
by gheber
When you write a caption to go with a photograph containing people, put the names of the people in the order in which they appear in the photo, left to right. Period....
Posted at 15:06h
in
Tips
by gheber
Read your copy 3-4 times to be sure you have it right. Those little colored, squiggly lines that appear under the occasional word in your text editor? Don’t ignore them! They’re telling you something!...