Daily deal services such as Living Social, Groupon and Moolala are pulling in large numbers of new short-term and long-term customers. These social commerce outfits are a channel you may want to consider to increase your sales. ...
Limited marketing budgets often force marketers to select from a variety of possible email marketing tactics....
Posted at 09:41h
in
Operations
by Gretchen Heber
Apple expert Tim Bajarin wrote recently for Time magazine: "One of the more interesting questions I get asked about as an industry analyst who’s followed Apple since 1981 is why Apple is so successful. It’s an honest question because to those unfamiliar with Apple, the...
Posted at 10:13h
in
Operations
by Gretchen Heber
To be a successful manager or employee, you need to trust your gut when making decisions.
If you've been paying attention, you've amassed a wealth of information and understanding about your customers. You've studied up on your demographic. You've read their letters, their comments, their feedback....
I know you're rolling your eyes.
But you'd be surprised.
I can't tell you what a dork you look like if I go to your web site and I see where you're spelling your company name in more than one way in various blog posts. Really? You...