Don’t Talk Down to Your Readers
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Don’t Talk Down to Your Readers

12 Jan Don’t Talk Down to Your Readers

Posted at 14:39h in Web content by
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If you need to address a complicated subject in your blog, don’t assume your readers are idiots.

Recently, I saw a blog entry that all but said, “We know this topic is really, really complicated and we know you’re all just silly, little pretty women with hardly a brain in your head, but really, if you try really hard, you can understand this!  We know you can!”

Ugh.  I was on the verge of vomiting.

Using your well-honed writing skills, just say what you have to say, clearly and carefully, and your readers will understand.  Give them credit; they’re likely smarter than you think they are.

 

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